Heffron enters a new era with a modern design

We are entering a new phase for the Heffron brand, accompanied by a modernization
of its design and communication. The new visual style is based on clean lines,
premium colors, and a distinctive hexagonal logo that emphasizes the quality and
story of the brand.
The redesign is most evident in Heffron 5YO Heritage, which is synonymous with
affordable yet premium cane rum. The highlight of the range is Heffron 10YO
Especiale in a brand new luxury glass bottle with a minimalist look.
With this redesign, we want to appeal not only to lovers of quality cane rums aged
30-45, but also to the younger generation, for whom we are preparing low-alcohol
variants with new flavors, including original Dubai chocolate.